It seems like every week, a business owner asks me what financial goals they should set for their small business. For business owners, setting financial goals is crucial for clarity and focus, measuring progress, motivation and accountability, risk management, and long-term sustainability. 

Today, I thought it would be beneficial to examine nine different financial goals every business owner can set.

Financial Goal #1: Increasing Revenue

This goal needs to be specific rather than random. You don't want to increase revenues; after all, a $1 increase is an increase. You want to set a specific increase, for example, 25% over last year or $100,000 more than last year. How will you do this? Aim to boost sales and revenue through new customer acquisition, upselling, and expanding to new markets or product lines.

Financial Goal #2 – Improving Profit Margins

First, you must know what your current profit margin is. The calculation is simple divide the gross profit by the total revenue for the year and multiply by 100. So if you have $189,000 in profit and you divide that by your total sales of $2,000,000 you have .0945. Then multiply that by 100 and your profit margin is 9.45%. How can you improve that profit margin by 20% (which would be 11.34%)  Focus on optimizing operations, reducing costs, and pricing strategies to improve profit margins without compromising quality or service.

Financial Goal #3 – Cash Flow Management

Ensure the business maintains a healthy cash flow to cover operational expenses and invest in growth opportunities. You could start by creating a cash flow management dashboard that your financial person updates weekly for you. This would include cash account balances, new money in the door that week, how much was spent, plus cash flow forecasts and KPI's.

Financial Goal #4 – Reducing Debt

Don't get me wrong. I believe in using debt to invest in your business's growth. However, debt has become a huge pain point for many business owners. Create a strategy to efficiently pay down or manage business debt to reduce interest payments and improve financial health. Create a debt schedule showing all of your current debt, interest rate, and payment requirements. The first hurdle i see for many of my clients is that they don't want to look at their debt. Remember that knowledge is power.

Financial Goal #5 – Building a Financial Cushion

Create an emergency fund for the business to cover unexpected expenses or economic downturns without disrupting operations. I recently wrote a post that will help you with this.

Click Here to read => How to Build Your Business Safety Net

Financial Goal #6 – Investing in Growth

Set aside funds to invest in marketing, new technology, personnel, or expansion efforts that will drive long-term growth. For many small business owners, this may seem like a pipe dream; however, if you focus on having the money to invest in your growth, you will do it.

Financial Goal #7 – Improving Financial Reporting and Analysis

Invest in accounting software or services for accurate, up-to-date financial information for better decision-making. I use QuickBooks online with all my clients so we can both have access. It's important that you have monthly or quarterly meetings with your financial team so that you can understand what is happening in your business. All my clients must meet with me at least quarterly to review their business numbers.

Financial Goal #8 – Tax Planning

Develop strategies with a financial advisor or accountant to minimize tax liabilities and maximize available deductions and credits.

Financial Goal #9 – Establishing Retirement Plans

For self-employed business owners, setting up and contributing to retirement savings plans like SEP IRAs or Solo 401(k)s is good for your future and your current tax strategy.

Set your financial goals today and start paving the way toward sustainable growth and success. Whether it's boosting revenue, managing cash flow, or planning for the future, we're here to support you every step of the way. Schedule a call with us today!


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